The John McAvoy Story - Lethal Armed Robber Transforms to Inspirationial Nike Athlete

can say without equivocation John McAvoy’s story of metamorphosis is one of the most compelling, improbable, inspirational, and cinematic tales I have ever heard.

Born into a notorious London crime family — think The Sopranos meets The Krays — John is a former high profile armed robber who bought his first gun at 16 and quickly became one of Britain’s most successful career criminals and most-wanted men. But it took two spells in prison and a close friend’s death amidst a heist gone awry to birth a desire to change — redemption he ultimately discovered through the transformative power of sport.

Pulling one of the most improbable 180-degree life transformations of all time, John’s greatest heist isn’t a bank — it’s his life.

While serving a double life sentence on the Belmarsh high security wing — space he shared with extremist cleric Abu Hamza and the 7/7 bombers — John decided to take a spin on the prison gym’s indoor rowing machine. That experience revealed a unmistakable fact — John’s freakish natural aptitude for endurance matched only by an inhuman ability to suffer.

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